Narges Tafi was born on April 5, 1983, in Iran. She graduated in Computer Engineering from Mahshahr University in 2006. After graduation, her interest in fashion motivated her to attend design workshops and explore the field further. In 2012, she decided to relocate to Spain to obtain her Master's degree in Fashion Design and Branding from Elisava School in Barcelona
In 2015, she returned to Iran and established her professional path.
The brand's designs are mostly based on ideas from modern society and culture. Cuts, patterns and alternate options of garment styling are obvious. The ideas for the designs are inspired by architecture, geometrical forms, and minimalism.