Mahdieh Baharmast is the owner of Oma Craft, this specific word means the mother and origin of mountains in Sanskrit. Mahdieh is a Law graduate and she has also been a reporter for the past six years concerning social issues. This business started as a means to achieve an economic stability for the purposes of traveling. It started off with bracelets and similar accessories and in one of her unique destinations she was inspired to make handmade unique embroidered shawls. By the time she got back from her trip she started creating these handmade shawls and she was overwhelmed by the love and support she received. The interesting fact is that the demands for these unique items were initially from every part of Iran even the smallest cities. Currently Mahdieh has a small studio with a few women working with her and helping her with the embroideries and sewing.