Premium is Europe’s largest fashion event that showcases elegant and bold designs from women’s to menswear. In this event there is a wide range of designers from well-known global brands to newcomers in the business. One of the main outcomes of this event is setting new trends and building long-lasting business relationships. These three days of talent and design are based on new strong concepts and the transformation in the market seeking bold and innovative designs. Kadib was one of the brands in this vibrant event showcasing its latest collection for winter 2020.

For the first time a Persian brand was a-part of this innovative event, 30 Persian designers were represented in our 26 meter square booth, these designers were from all over the globe, growing and creating pieces with modern Persian essence. The booth was designed and manufactured by Persian designers as well, Soheil Rad designed the set completely deriving from Kadib’s brand identity and logo, and these designs were then created by Solid Studios into modular and flexible pieces. All of these details and settings were solely for one purpose and that was to create a modern yet Persian inspired scenery to best represent the carefully collected pieces of our new season.

Buyers from all around the globe attended this innovative fair, buying and discovering bold and creative designs with various concepts all under one roof. In this day and age that Persians have been shy of involvement in various international sceneries, it was a great honor and a stepping stone to be in this global fair among top talents from all over the world. Our collection received great attention from numerous visitors and is featured in Berlin Fashion-week and WEAR magazine.