"Qormeh Sabzi", Is one of the Persian delicacies that is a strong herbal scented stew. Food is one of the main parts of culture and civilization, by looking at peoples food habits and types a lot can be learned from traditions and etiquettes. By looking at personas with food habits as a core we have developed an apparel that is derived from this delicacy creating a personality type.

About the brand: Once upon a time there were two people named "Haj" and "Vaj" in our city. The story of the brand starts with these two characters, "Haj" having his own distinct appeal and "Vaj" as well. These two live in a city together that is timeless, and when they are spotted by other citizens they capture their gaze and wonder. These two are going to tell us stories that happen in their city with their own unique sense of humor and views.